Business Strategy in Tesco Essay Example | Topics and Well Written Essays - 4250 words

Business Strategy in Tesco - Essay Example Vision depicts what the company wants to be i.e. what it ultimately wants to achieve and it gives the direct to the firm. Whereas the mission of the firm is the business where the company wants to operate and the customer base the firm will serve. These are the foundation stone of the company according to which the company implement its different strategies.Core competence is the competitive advantages that a company posses to differentiate itself from the competitors which gives them an extra edge to be the market leader (Hitt, Ireland, Hoskisson, 2009, p. 18).The core value of Tesco is to take care of the customers. Earning lifetime loyalty of the customer and to create value for the customer is their only value (Nwagbara, 2011, p.62). The company believes that no one in the industry tries as harder as they do to reach to the customers (Polytechnic Institute of New York University, 2011, p. 1). Being responsible to the community and the society in which they operate they always try to maintain good neighbourhood and always try to be a responsible member in the society. The brand image for its great quality products with diversified product line is the core competencies for the firm.b) Stakeholder AnalysisThe sustainable growth and well governed business policies of Tesco gives the belief to the investors to get a competitive return of their investments and their shareholdings. The main reason behind gaining the trust of the shareholders is due to the transparency in the company operation. and they expect the implementation of robust strategies by the company in every business processes for the long term growth of the organization along with the shareholders. Blackrock Inc with its 5.48 % share of the issued share capital, Legal & General Investment Management Limited with 3.99 % and Berkshire Hathaway with about 3.02 % of the total share is the major share holders of Tesco (Tesco Annual Report and Financial Statements 2011, 2011, p. 58). By maintaining qualit y service and increased customer value the company build its band value and continues its rapid growth in the market by benefiting the stakeholders of the

Price-Hike-Train-Wreck - Netflix Assignment Example | Topics and Well Written Essays - 750 words

Price-Hike-Train-Wreck - Netflix - Assignment Example f customers from Netflix provided a huge opportunity to its competitors and the company began running losses, which was worse than expected (Sandoval, 2012). The basic problem, which had led to the meltdown of Netflix, was the pace at which it had been advancing to change its business model. The problem was twofold. If the company had chosen to act too slowly, then it could have lost out on its business to its competitors, who propagated online streaming; and if it continued to advance very fast, then it could have alienated its customers. The pace of the operation and the haphazard way in which it was conducted, led to the major fall. Following are the ways in which the company could have saved its position. Firstly, the company should have played the ball strategically and instead of delivering the bad news of 60% price hike, it should have first released the news about signing of streaming deals with eight new studios, including Paramount, Sony and Miramax and more than 3,500 TV episodes from 15 different network and cable stations, to gain the trust of customers (Adams, 2011). Thirdly, the company could have started its video streaming business, as a subsidiary to its main DVD business, under the same brand and once this genre had gained popularity, it could have phased out the DVD business. The idea that the company was trying to propagate was not incorrect. The popularity of DVD rentals is fast diminishing and demand for online streaming is increasing, despite the fact that quality of the latter is inferior to that of the former. This is because online streaming has no shipping costs and revenues that can be earned from this business is higher than that earned from the business of DVD rentals. The closure of the large DVD rental chains signals the fact that betting on this business will no longer be profitable (Mendelson, 2013). In this regard, the vision of the company was ahead of its times and perhaps to some extent reasonable, but the pace of